The Remarkable Effects of Advertising Essay - 2070 Words

How would the world look like without advertising? Imagine, Times Square dark at night without its colorful billboards, football stadiums with blank walls and a set of seats, or having to pay for the content, news and entertainment that we currently get free. Without advertising, and its irreplaceable skill set of combining business and creativity we would have an employment crisis. Modern life would be very different without advertising; I don’t know about you, but I certainly wouldn’t like that world. If it werent for advertising the whole society would be completely different. The economy, for instance, would be dropped into a crisis without the adverts and all the publicity that fuel the desire for limitless business. Advertising is†¦show more content†¦It is always a challenge to start a new small business, so entrepreneurs should focus on creating excellent facilities and products that will add value to the lives of their aimed consumers. Just like larg e businesses, small business owners have to develop creative ways to advertise. Without advertising, small businesses would have no chance at all to make their product notable. If you have a good new product, and market it in a clever way; then it doesnt matter how small your company is, you can still make consumers interested. Every business’s main priority is to increase its costumers because no matter what area of business one is in, without customers the business will eventually fail. Thats why it is so important for businesses to present their self and their product in a way that will not only attract the demographic they seek, but inspire them to come back again. Thus, today’s consumer is more flattered, more pampered and more sought after than any other time in history. Repeated advertisement makes the brand very popular, and eventually boosts its sales. For example, when Coca-Cola creates an advert for Diet Coke, â€Å"it is not only touting the benefits of that product but is also keeping the Coca-Cola brand in the minds of consumers,† which can also support the sales of its other products (â€Å"value of advertising†, 2013).Show MoreRelatedChicken of the Sea Case Answers1645 Words   |  7 Pagesthe response hierarchy model this is most likely to be applicable in the p urchase of this product. The reason that has caused the shifting or rather the movement from advertising media, has caused decision making process to alter drastically. Consumers were more habituated towards noticing their personal icons when media advertising was intensified with the accompanying StarKist and Chicken of the Sea Inc. 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This pattern is no different from the world of advertising, as it has also evolved through the years and quite recently an unexpected technological innovation took the world by storm. It made such a tremendous impact that eventually led to the transformation of traditional marketing, and it’s no other thanRead MoreSuccessful Marketing Strategies Essay1019 Words   |  5 Pagesvital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010)Read MoreEthical Issues1128 Words   |  5 Pageswhich is â€Å"the obligation toward society assumed by business. 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